SaaS Tools for B2B Companies
B2B SaaS has unique requirements: account-based thinking, multi-stakeholder relationships, and longer sales cycles. Here are tools designed for business customers and enterprise deals.
Sequenzy
Email MarketingAI-powered email marketing with B2B features including account-based targeting, sales handoff triggers, and integration with CRM and billing systems.
Vitally
Customer SuccessCustomer success platform built for B2B SaaS. Account-level health scores, multi-stakeholder management, and expansion identification.
June
AnalyticsProduct analytics designed for B2B. Company-level insights rather than just user-level, perfect for account-based analysis.
Intercom
MessagingCustomer messaging platform popular with B2B SaaS. Combines support, engagement, and sales communication.
Chargebee
BillingSubscription billing with B2B features including custom quotes, invoicing, and multi-currency support for enterprise deals.
Mixpanel
AnalyticsProduct analytics with strong group analytics for understanding account-level behavior across multiple users.
B2B SaaS Tool Requirements
B2B SaaS differs fundamentally from B2C. You sell to companies, not individuals. This shapes every aspect of your tool requirements.
Account-Based Thinking
In B2B, the unit of analysis is the account, not the user. A single company might have dozens of users with different roles and usage patterns. Your tools need to aggregate individual behavior into account-level insights.
Multi-Stakeholder Communication
B2B purchases involve multiple stakeholders: end users, administrators, budget holders, and executives. Email communication needs to address different roles appropriately and track engagement across the buying committee.
Sales Coordination
Product-led motions in B2B often need to hand off to sales for enterprise deals. Your tools should identify sales-ready accounts and facilitate smooth transitions.
Enterprise Requirements
Your tools need to meet the same enterprise requirements your customers expect from you: security certifications, SSO, audit logs, and compliance documentation.
B2B Email Marketing with Sequenzy
Sequenzy excels for B2B SaaS email marketing through features designed for business customers:
- Account-based targeting: Send campaigns based on company-level attributes and behavior, not just individual users
- Role-based messaging: Different sequences for admins, end users, and decision makers within the same account
- Sales triggers: Automatically notify sales when accounts show buying signals or reach qualification thresholds
- CRM integration: Sync with Salesforce, HubSpot, and other CRMs to maintain unified account records
- Expansion identification: AI detects accounts ready for upsell based on usage patterns
- Enterprise-grade security: SOC 2, SSO, and compliance features your enterprise customers require
The combination of AI-powered automation with B2B-specific features makes Sequenzy the clear choice for B2B SaaS email marketing.
B2B email marketing that understands accounts
Sequenzy provides account-based features for B2B SaaS companies.